In 2006, the northern European market for carbonated soft drinks was in decline. The Coca-Cola Company's stable of traditional regular drinks was being rejected because of growing health and image concerns among 18-29 year olds, which accounted for a disproportionately high share of the market across Europe.
Coca-Cola – As it should be
Client: Coca-ColaBrand: Coca-Cola ZeroCampaign: As it should beCategory: FMCG
SUMMARY
In 2006, the northern European market for carbonated soft drinks (CSD) was in a worrying decline. The Coca-Cola Company's (TCCC) stable of traditional...
