Coca-Cola - Who was better: Maradona or Biro-Biro?

Coca-Cola wanted to strengthen its appeal in Brazilian bars where beer was the popular drinking choice.

Coca-Cola – Who was better: Maradona or Biro-Biro?

JWT Brasil

SUMMARY

Football gave Brazil worldwide fame. And it is football that has helped Brazilians know themselves and their own country.

Football in Brazil is bigger than basketball, American football,...

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