Coca-Cola - The Coca-Cola Studio

Young Brazilians make up Coca-Cola's largest consumer base and have the greatest influence on the brand image.

Coca-Cola – The Coca-Cola Studio


Creating differentiated and relevant content is no easy task for any brand.

Now, imagine the task of bringing together on the same stage the several different styles of Brazil's top musical artists.

Imagine broadcasting these encounters on national TV, with live performances, behind-the-scene footage and interactive programs.

Imagine spreading this content across all sorts of web channels and getting it to the biggest number of people possible.

Imagine it was the planning team that developed both the concept and the content. And that Coca-Cola said yes to getting the idea off the ground.


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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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