Coca-Cola – The Coca-Cola Studio
Creating differentiated and relevant content is no easy task for any brand.
Now, imagine the task of bringing together on the same stage the several different styles of Brazil's top musical artists.
Imagine broadcasting these encounters on national TV, with live performances, behind-the-scene footage and interactive programs.
Imagine spreading this content across all sorts of web channels and getting it to the biggest number of people possible.
Imagine it was the planning team that developed both the concept and the content. And that Coca-Cola said yes to getting the idea off the ground.