Coca-Cola - Pushing a Global Program to the Ends of the Earth

WARC Online's U.S. editor Geoffrey Precourt reports from the Association of National Advertisers annual Masters of Marketing Conference on the address given by Joseph V.

Coca-Cola: Pushing a Global Program to the Ends of the Earth

Geoffrey Precourt

Geoffrey Precourt reports from the Association of National Advertisers' annual Masters of Marketing Conference 2008. His other stories from the event include: Jim Stengel: Marketing...

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