Coca-Cola - Coke Zone 2009

Soft drink giant Coca-Cola wanted to create a digital reward programme that engaged the target audience of teenagers, young adults and mums in the UK during a time of increasing economic uncertainty.

Coca-Cola – Coke Zone 2009

Agency name: Flourish Client name: Coca-cola GB Category: Direct 1:1 Communication


Coke Zone is Coca-Cola GB’s groundbreaking digital reward programme. Points codes found on bottles can be collected via an online account and redeemed against unique experiences, must-have gadgets and Coke branded merchandise.

Email is the primary channel used to promote Coke Zone and encourage participation amongst the existing base.

These e-newsletters demonstrate the power of email – when used effectively, to invoke a response from a time-poor, web-savvy and often cynical audience – it also breaks new ground...

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