Co-op: Don't Compete, Co-Operate

Co-op, a food retail brand, partnered with Marcus Rashford and launched a campaign in the UK to help fight against food poverty.

Campaign details

Brand: Co-opAgency: Lucky Generals

Summary

We often talk about brands 'owning' issues. But perhaps we shouldn't be so proprietorial? This is a paper about how planning left its ego at the door to form a partnership. A partnership between...

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