Co-op - How animals worked magic for the Co-op

This case study shows how UK supermarket chain Co-Op used traditional TV advertising to transform its brand fortunes.
Agency: Euro RSCG LondonAuthor: Alice Schaffer

CO-OP

'How Animals Worked Magic for the Co-Op'

INTRODUCTION

What springs to mind when you think of a Co-op grocery store? Old fashioned? Down market? Over priced? Poor quality food? A few years ago these perceptions...