Co-op - How animals worked magic for the Co-op

Alice Schaffer

This case study shows how UK supermarket chain Co-Op used traditional TV advertising to transform its brand fortunes.

Supermarkets & grocery stores
United Kingdom
Strategy

Agency: Euro RSCG London

Author: Alice Schaffer

CO-OP

'How Animals Worked Magic for the Co-Op'

INTRODUCTION

What springs to mind when you think of a Co-op grocery store? Old fashioned? Down market? Over priced? Poor quality food? A few years ago these perceptions...

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