Co-creation rules: the new realities of marketing in a networked world
James Cherkoff and Johnnie Moore
This paper argues that in the modern social order, it is better to be talked about by others than to try to out-shout the crowd: namely, that engagement is preferable to control.
Co-creation rules: the new realities of marketing in a networked world
James Cherkoff and Johnnie Moore
Collaborate Marketing
We no longer live in a world where people instinctively trust authority. As much social research shows, we'd rather trust our own...
