Co-creating with consumers: a new way of innovating
Ana Medeiros and Andrew Needham
This article argues that the debate about whether consumers can drive help innovation has moved to a new level, and the old argument about lack of imagination is now out of date.
Co-creating with consumers: a new way of innovating
Ana Medeiros Unilever
Andrew NeedhamFace
It is no secret that the past 20 years have seen a major decline – some would say the slow death – of corporate and brand innovation, but the debate about...
