CNS, Inc.: Back In The Sack campaign

Ed Dinger

During the early 1990s Breathe Right nasal strips, manufactured and marketed by CNS, Inc., enjoyed a meteoric rise in sales.

CNS, Inc.: Back In The Sack campaign

Ed Dinger

OVERVIEW

During the early 1990s Breathe Right nasal strips, manufactured and marketed by CNS, Inc., enjoyed a meteoric rise in sales. This success was largely attributed to the influence of certain prominent athletes, who wore the strip to enhance performance. It also succeeded to an extent as a cure for problem snorers but had difficulty breaking into the more crowded cold and allergy field. While the product gained brand recognition, it became typecast as a specialized product for star athletes. Sales peaked in the mid-1990s, as did the price of CNS...

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