As the general background given in our column: After experiencing the economic slowdown and the reduction of consumer wealth, front-line marketers have realized that it is no longer easy to obtain growth, the traffic dividend has peaked, and the benefits...
[CMO Not emo Guide Column] (2): In the low-speed era, use three "precision marketing moats" to expand at a super speed
The second issue of [CMO Not emo Guide Column] puts forward the risk of dilution of long-term brand investment at the moment when "expenditure costs outweigh benefits". But at this time, the real value that the CMO can play is to protect and increase marketing investment, so that the brand sales can break through the "guarantee" and make an increase. This is the meaning of the brand's speeding now.
