[CMO emo guide column] (4): From foreign trade thinking to brand thinking, from product overseas to brand internationalization

Anker, Stone Technology, etc. are all representative Chinese brands that use quality to go overseas. The myth of a single layout and products going overseas that were once acceptable in overseas markets can no longer be replicated. Now brands going overseas need to learn to achieve sustained growth in a complex situation with wider channels and more diverse audiences.

Although overseas consumers still have a "good and cheap" stereotype of "Made in China". But there is no doubt that the sense of value of Chinese brands has been upgrading from "made in China" to "made in quality", and there are more and more Chinese...

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