[CMO emo guide column] (3): Is the vigorous sports marketing the sharp edge of brand growth?

Dan Conti，汤晓博

The global sports industry has become more and more courageous after experiencing the epidemic. Against the background of people's continuous increase in sports enthusiasm, the influence of sports marketing will be more far-reaching, which is reflected in the continuous evolution of its connotation, continuous expansion of boundaries, and brand loyalty. Faster conversions on , and deeper sponsorship relationships. But behind all of these, marketers need to understand the complexity of today's sports fan portraits in order to more effectively exert influence around their journey.

Is sports marketing a sharp edge for brand growth?

The answer is of course yes.

During the COVID-19 pandemic, the global sports industry has suffered a severe impact, but its vitality has never diminished. The industry has shown a trend of recovery and...

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