CMO Conversations: Bloomberg Media on growing news brands in volatile times

In this episode of CMO Conversations, WARC's Anna Hamill talks to Bloomberg Media's Chief Revenue Officer, Christine Cook, about Bloomberg's growth strategy, the role of news brands in volatile times, opportunities in the subscription economy and much more.

Where to listen


00:53 – In which channel do you expect to see the most revenue growth? 02:30 – Changes in the media industry 08:17 – Investing in local areas 11:54 – Analysis and evolution 17:54 – Subscribers and first-party data 26:42 – Brand trust 36:28 – What do you think marketing needs to start talking about right now?

Further reading

Bloomberg punts for distraction-free luxury in print play

B2B: The Bloomberg formula


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