Cluster sampling: a false economy?

Andrew Zelin and Roger Stubbs

For convenience and to save on fieldwork costs, many random samples involve an element of clustering.
  

Cluster Sampling: A False Economy?

Andrew Zelin and Roger StubbsMORI

BACKGROUND AND CONTEXT

The random sample survey is a commonly used method in market research and such surveys generally are considered to provide more robust results than purposive...

Learn more Get a demo