Closing the offline/online gap: interacting with your customer

Understanding the customer is one of the biggest challenges a marketer faces in his/her daily work life.

Closing the offline/online gap: interacting with your customer

Marc Drünertrommsdorff + drüner, Germany

Hendric HalleyVolkswagen AG, Germany

INTRODUCTION

Understanding the customer is one of the biggest challenges a marketer faces in his / her daily...

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