Closing the health gap

Kevin Miller

This article tells the story of a campaign directed at African-Americans to raise awareness of health issues - it promoted 'Take a Loved One to the Doctor Day'.

Closing the Health Gap

How to change the health outcomes of a population

Forest Harper Pfizer andKevin MillerABC Radio Networks

If it is true that it takes a village to raise a child, then it certainly takes a historic Public-Private-Community partnership to change health outcomes of a population whose health is far below the norm and experiencing an ever-widening, very costly 'Health Gap.' Evidence supporting this statement can be found in the partnership forged by the U.S. Department of Health and Human Services (HHS), ABC Radio Networks, and Pfizer, Inc. in support of the national 'Closing...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands