Campaign details
Brand: Closeup (toothpaste) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Oral health Media channels: Content marketing, Online video, Social mediaBudget: 1 - 3 million
Executive summary
After COVID-19, consumers were still apprehensive about getting closer. Closeup over the years has stood for intense freshness in 'physically close' moments, enabling couples to turn attraction into action. Closeup needed to stay relevant and re-connect with consumers and bring back the confidence to come closer. Closeup consumers...