Closeup: Kissing Dance Challenge

Closeup, a dental hygiene company, increased business performance and reach by championing the act of getting close to one another after COVID-19.

Campaign details

Brand: Closeup (toothpaste) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Oral health Media channels: Content marketing, Online video, Social mediaBudget: 1 - 3 million

Executive summary...

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