Closeup: Closeup freshness during COVID-19

A campaign by Closeup, a toothpaste company, in Myanmar, increased sales by appealing to problems caused by the COVID-19 pandemic.

Campaign details

Brand: CloseupBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonMedia: Mango Advertising, YangonMarket: MyanmarSector: Oral healthMedia channels: Social media, Television, Word of mouth, influencersBudget: Up to 500k

Executive...