Campaign details
Brand: CloseupBrand owner: UnileverEntrant company: Unilever EAC Myanmar, YangonMedia: Mango Advertising, YangonMarket: MyanmarSector: Oral healthMedia channels: Social media, Television, Word of mouth, influencersBudget: Up to 500k
Executive summary
WHO stated that during COVID-19 pandemic, masks should be worn anytime, anywhere people are travelling especially in public settings. But wearing a mask made it hard to ignore bad breath as when a mask covers both the nose and the mouth, the concentration of any bad breath is increased, allowing us to smell it....