Closeup: #CloserWithDonBelle on Twitter
Loren Saguil, Rhouel Rallos
Closeup, a toothpaste brand, launched Closer – a song and music video in the Philippines featuring iconic duo DonBelle – in partnership with media outlet ABS-CBN to improve sales and gain overall positive sentiment.
Campaign details
Brand: Closeup (toothpaste) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Oral health
Executive summary
With the intent of bringing back ‘kilig’ to Closeup’s campaigns, Closeup in partnership...