Closeup: City Hall Of Love - Using Web 3.0 to make the world we live in more inclusive

Oral hygiene brand Closeup created the City Hall of Love, a metaverse destination, as part of its global campaign to earn media, expand its reach and drive conversions around its brand value of freedom to love.

Campaign details

Brand: Closeup (toothpaste) Brand owner: Unilever Entrant company: MullenLowe SingaporeIdea creation: MullenLowe Singapore Market: Global Sector: Oral health Budget: Up to 500k

Executive summary

Activists, NGOs and brands have historically fought against...

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