Campaign details
Brand: Closeup (toothpaste) Brand owner: Unilever Entrant company: MullenLowe SingaporeIdea creation: MullenLowe Singapore Market: Global Sector: Oral health Budget: Up to 500k
Executive summary
Activists, NGOs and brands have historically fought against the structural oppression of love, taking to the streets and resisting discriminatory laws and norms. Their efforts have raised awareness, changed perceptions, garnered support and, in some cases, changed laws and regulations. But recently, decades of social and political progress have been rolled back by the decision of a few individuals (e.g.,...