Closeup: All around freshness

A campaign by Closeup, a toothpaste company, in the Philippines, helped introduce a new premium product by targeting online users during the COVID-19 lockdown.

Campaign details

Brand: CloseupBrand owner: UnileverEntrant company: Mindshare Philippines, TaguigMarket: The PhilippinesSector: Oral healthMedia channels: Online video, Programmatic display, Radio & audio, Social media, Television, Video ondemandBudget:...