Closed-loop marketing solution for CPG online advertising

Mariela Mociulsky, Ricardo Kirschbaum, Jorge Karol, Fernando Moiguer, Esteban Coll and Guillermo Oliveto

Marketers are seeking compelling evidence that online advertising is an effective business tool. They are also in search for solutions that provide an effective media plan to target the key segments – where and how can I reach my key segments online? The paper will discuss a groundbreaking research approach providing a closed loop marketing solution for online advertising enabling marketers Identify and target key segments: Linking offline purchase behavior with online internet usage offers an unparalleled opportunity for efficient targeted communication with key customer segments.

Closed-Loop Marketing Solution for CPG Online Advertising

Manjima KhandelwalACNielsen (Customized) Research and Development, United States.

David BoydACNielsen International Research, United States.

Kenneth GreenbergACNielsen Global Marketing, United States....

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