Clorox Scentiva: Yas Clean!

Clorox Scentiva, a disinfectant brand, launched a TikTok challenge to encouraged people in the USA to spring clean their houses.

"YAY!! It's time for spring cleaning!!!" - no one

Once a yean millions of Americans embark on the annual endeavor known as spring cleaning and while some people enjoy the act of cleaning, the vast majority see it as a chore.

Enter spring 2021.

After a year of living in quarantine, house wide cleaning had evolved from being a seasonal nuisance to a vital part of keeping families safe. From gaming controllers to groceries, nothing was off limits, resulting in a level of cleaning fatigue that most Americans have never experienced.

In fact, Clorox® had a line of disinfectants under...

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