Clorox: Safer Today Alliance

Clorox, a brand of disinfectant products, partnered with other brands to create the Clorox Safer Today Alliance to reassure consumers about the cleanliness of products during the COVID-19 pandemic.

Campaign details

Brand: CloroxBrand owner: The Clorox CompanyEntrant company: The Clorox Company - USAIdea creation: OMD San FrancisoMarket: North AmericaSector: Household & domesticBudget: Up to 500k

Executive summary

This is more than a creative story. This...

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