Clorox: Safer Today Alliance
Gustavo Perez, Colin Mitchell, Jessica Brown
Clorox, a brand of disinfectant products, partnered with other brands to create the Clorox Safer Today Alliance to reassure consumers about the cleanliness of products during the COVID-19 pandemic.
Campaign details
Brand: CloroxBrand owner: The Clorox CompanyEntrant company: The Clorox Company - USAIdea creation: OMD San FrancisoMarket: North AmericaSector: Household & domesticBudget: Up to 500k
Executive summary
This is more than a creative story. This...
