Campaign details
Brand: CloroxBrand owner: The Clorox CompanyEntrant company: The Clorox Company - USAIdea creation: OMD San FrancisoMarket: North AmericaSector: Household & domesticBudget: Up to 500k
Executive summary
This is more than a creative story. This is a business story.
Clorox’s Brand Bedrock is to champion a cleaner world where everyone can thrive. But in 2020, thriving turned into surviving. COVID-19 created dire challenges for businesses as they strived to maintain safe and healthy workplaces. COVID-19 was a call to arms for Clorox who had started...