Clorox Corporation: Environmental Ads campaign

In 1988 Leo Burnett in Chicago launched a new campaign for Glad Bags, an account the agency serviced for First Brands from 1961, when it was still a division of Union Carbide Corp., until 1998, when First Brands was bought out by the Clorox Corp.

Clorox Corporation: Environmental Ads campaign

William Baue

Overview

In 1988 Leo Burnett in Chicago launched a new campaign for Glad Bags, an account the agency serviced for First Brands from 1961, when it was still a division of Union Carbide Corp., until...