GreenGRP is a comprehensive media industry initiative to offset CO2 emissions. It provides an open-source tool to media buyers and the media industry to facilitate climate-neutral advertising and media for their clients.
Sustainable products are booming. Meanwhile, sustainability is the most controversial topic in the advertising industry. From concept to production to broadcast – the global advertising industry produces millions of tons of CO2 emissions each year. When we began to build the platform, German companies invested €25 billion net in advertising, according to the ZAW, creating a significant and measurable carbon footprint. As brands and products are...