It is commonly understood that both the process of arriving at a decision and its final outcome can be sources of conflict among the parties to a joint decision (Bazerman 1994). Thus it is important to understand how both these aspects of the advertising agencyclient relationship unfold, and whether they may lead to conflict between...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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