Click to Connect: Netnography and Tribal Advertising
Robert V. KozinetsYork UniversityIn Kover's (1995, p. 602) fascinating look into the process of advertising copywriting, he finds that copywriter's construct an internalized representation...
In Kover's (1995, p. 602) fascinating look into the process of advertising copywriting, he finds that copywriter's construct an internalized representation...
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