Click Fraud: Asia's largest digital marketing concern

Brian Stoller

This article gives an overview of click fraud, Asia's largest digital marketing concern. Click fraud is done to make an ad campaign appear more effective.

Click Fraud: Asia's largest digital marketing concern

Brian Stoller

CLICK FRAUD OVERVIEW

Click fraud is done to make an ad campaign appear more effective. The fraudulent practice entails paying a few cents per hour to workers to sit at a computer all day and do nothing but click banners, thus making an ad campaign appear very successful. In addition, software can be created that automatically clicks ads and uses different IP addresses to simulate random users. These clicks have no value to advertisers.

The bogus clicks are typically generated for 3 reasons:

  1. In a Cost-per-Click (CPC) model, the Advertiser pays...

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