Clear X: Street Dance Vietnam - Be The First You

Clear, an FMCG brand, increased its popularity amongst young people in Vietnam by partnering with the popular dance competition show, Street Dance Vietnam, to relate to the mental health struggles of young adults.

Campaign details

Brand: Clear (shampoo) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Hair care Media channels: Events & experiential, Word of mouth, Influencers, KOLs, Social media, Livestreaming, Gaming & in-game advertising Budget: 1 - 3 million

Executive summary

In the darkest time of anxiety, pressure, and self-doubt which prevented young adults in Vietnam from being the first and unique version of themselves, Clear, in association with Street Dance Vietnam, has sparked a little flame of resilience...

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