Campaign details
Brand: Clear (shampoo) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Hair care Media channels: Events & experiential, Word of mouth, Influencers, KOLs, Social media, Livestreaming, Gaming & in-game advertising Budget: 1 - 3 million
Executive summary
In the darkest time of anxiety, pressure, and self-doubt which prevented young adults in Vietnam from being the first and unique version of themselves, Clear, in association with Street Dance Vietnam, has sparked a little flame of resilience...