Clear Shampoo: A story of the brand's triumphs and glory

Shampoo brand CLEAR Men implemented a long-term marketing journey to appeal to modern football fans and increase its turnover in multiple markets.

Campaign details

Brand: Clear (shampoo) Brand owner: Unilever Entrant company: Mindshare Asia Pacific Idea creation: Mindshare Asia Pacific Singapore Market: Greater China Sector: Hair care Media channels: Online video, Packaging & design, Events & experiential, Virtual & augmented reality, Television & Connected TV, Content marketing, Merchandise & free gifts, Word of mouth, Influencers, KOLs, Competitions & contests, Product sampling, Social media, Sponsorship - sports Budget: 10 - 20 million

Campaign video

Creative assets

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