Campaign details
Brand: Clear (shampoo) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Hair care Media channels: Online video, Social media, Search marketing, Online display, Gaming & in-game advertising, Livestreaming, Virtual & augmented reality Budget: 500k - 1 million
Executive summary
Unlike other international competitions, the SEA Games shines the spotlight on those who play unusual sports across southeast Asia.
Clear Men created customised ads encouraging mass audiences to become Vietnam team advocators during the SEA...