Clear Men X: 31st Sea Games - Celebrate True Sport Resilience

Clear Men, a shampoo brand, increased sales, views, and customer preference in Vietnam by sponsoring the 31st edition of the Southeast Asia (SEA) games and championing uncommon sports.

Campaign details

Brand: Clear (shampoo) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Ho Chi Minh City Market: Vietnam Sector: Hair care Media channels: Online video, Social media, Search marketing, Online display, Gaming & in-game advertising, Livestreaming, Virtual & augmented reality Budget: 500k - 1 million

Executive summary

Unlike other international competitions, the SEA Games shines the spotlight on those who play unusual sports across southeast Asia.

Clear Men created customised ads encouraging mass audiences to become Vietnam team advocators during the SEA...

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