Campaign details
Brand: Clear MenBrand owner: UnileverLead agency: Mindshare VietnamCountry: VietnamIndustries: Hair careMedia channels: Livestreaming, Merchandise & free gifts, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Social media, Voice, chatbots, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
After 3 consecutive years of being the Main Sponsor for Garena Arena of Valor (AOV) Tournament (2019-2021), Clear Men has successfully landed its association with gaming and bonded with its young male audience in Vietnam.
However, beyond the awareness and brand association...