Campaign details
Brand: ClearBrand owner: Unilever PhilippinesLead agencies: Unilever Philippines, Mindshare PhilippinesContributing agency: Facebook PhilippinesMarket: PhilippinesSector: Hair careMedia channels: Gaming & in-game advertising, Livestreaming, Online video, Product placement, Social media, Sponsorship - sportsBudget: Up to 500k
Executive summary
In the Philippines' very competitive anti-dandruff haircare space, Clear remains a far second behind Head & Shoulders, having only 16% market share. The brand continued to show slow growth year on year. In the hopes of accelerating its growth in an overcrowded market, Clear looked to own...