Clear: KPL Player Cards launch

Hair care brand Clear improved awareness, engagement and online brand buzz in China around its King Pro League sponsorship and grew penetration among Gen Z in lower-tier cities by introducing the mobile esports' first collectible player cards.

Campaign details

Brand: Clear (shampoo) Brand owner: Unilever Entrant company: MindshareIdea creation: Unite Shanghai Market: Greater China Sector: Hair care Media channels:Social media, Websites & microsites, Online video, Livestreaming, Merchandise & free...

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