Clear: KPL Player Cards launch

John Dawson, Annie Chen

Hair care brand Clear improved awareness, engagement and online brand buzz in China around its King Pro League sponsorship and grew penetration among Gen Z in lower-tier cities by introducing the mobile esports' first collectible player cards.

Campaign details

Brand: Clear (shampoo) Brand owner: Unilever Entrant company: MindshareIdea creation: Unite Shanghai Market: Greater China Sector: Hair care Media channels:Social media, Websites & microsites, Online video, Livestreaming, Merchandise & free...

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