Campaign details
Brand: ClearBrand owner: UnileverEntrant company: Mindshare JakartaIdea creation: Mindshare, JakartaMedia: Mindshare, JakartaMarket: IndonesiaSector: Hair careMedia channels: Social media, Websites & micrositesBudget: Up to 500k
Clear: HeadSmart – Easing soccer fans' anxiety with AI
Shampoo brand, Clear, strengthened its connection with football enthusiasts by designing an algorithm that would predict match outcomes in Indonesia.
