Clear: From battle to bottle – esports breakthrough

Clear, a hair care brand, launched a campaign in China to increase brand awareness among men and reach its young male target audience using King Pro League (KPL).

Campaign details

Brand: ClearLead Agency: Mindshare ChinaRegion: APAC



In order to drive the category expansion to deliver brand growth in 2021, Clear needed to find an innovative way to reach their young male target audience.

To deliver...

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