Clear: From battle to bottle – esports breakthrough

Clear, a hair care brand, launched a campaign in China to increase brand awareness among men and reach its young male target audience using King Pro League (KPL).

Campaign details

Brand: ClearLead Agency: Mindshare ChinaRegion: APAC

Strategy

Objective

In order to drive the category expansion to deliver brand growth in 2021, Clear needed to find an innovative way to reach their young male target audience.

To deliver...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today