Clear: Clear headsmart – easing soccer fans' anxiety with ML/AI

Clear, a shampoo brand, used artificial intelligence to predict football match outcomes to connect with its primary audience in Indonesia.

Campaign details

Brand: ClearBrand owner: Unilever IndonesiaLead agency: Mindshare IndonesiaCountry: IndonesiaIndustries: Hair careMedia channels: Social mediaBudget: Up to 500k

Executive summary

Our Response –

Clear is a global shampoo brand, mainly focusing on anti-dandruff solutions. In Indonesia, Clear is the anti-dandruff shampoo category leader and has more than 40% market penetration. In the last two years, its competitors have kept growing and challenging its leader position.

Soccer has always been one of the most significant passion points for Clear's audiences. These matches are full of anxiety and...

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