Clean & Clear: Pimple Hi Toh Hai (It's Just a Pimple)

Skincare brand Clean & Clear challenged popular beliefs about teens and pimples to grow sales for its foaming facewash variant in India.

Campaign details

Brand: Clean & Clear Brand owner: Johnson & Johnson Entrant company: DDB Mudra GroupIdea creation: DDB Mudra Group Mumbai Market: India Sector: Skin care, sun protection Media channels: Word of mouth, Influencers, KOLs, Online video, Social media, Point-of-purchase, In-store, Public relations Budget: 1 - 3 million

Campaign video

Creative assets

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