Epiphany: Blackhead Clearing Cleanser
Brand Name: Clean & Clear Client Name: Johnson & JohnsonAgency Name: DDB LondonCategory for this Entry: Toiletries
Summary
The entrance of new brands to the teen skin care market constituted a threat to Clean & Clear, challenging the brand to retain market leadership and relevance to teens despite the allure of the new entrants. To this end, Johnson & Johnson recognised the need for products that offered beauty benefits beyond spot...