The New Gold Rush Revisited
Classified Advertising
In February 1996, Admap published an article under the title 'The new gold rush', which suggested that a global market for some $50 billion of classified advertising was highly vulnerable to the threat presented by digital 'new media', and examined some of the reasons why at least a substantial erosion of the classified revenues of print media could be expected.
Six years later, what has happened and where is it all leading?
What is immediately clear is that, so far, the classified market in print has not disappeared. Indeed,...