Classified Advertising: The New Gold Rush Revisited

This is an introductory piece to three feature articles on the classified advertising market, it comments on the effect the internet has had on press classifieds.

The New Gold Rush Revisited

Classified Advertising


In February 1996, Admappublished an article under the title 'The new gold rush', which suggested that a global market for some $50 billion of classified advertising was highly vulnerable to...