Classified advertising and the Regional Press
Camille JosephNewspaper SocietyThe Newspaper Society (NS) is the voice of the UK's regional and local press, and represents an influential and dynamic industry that produced 2,833.5 million of ad revenue in 2001.
The regional press is the second largest ad medium after TV, and classified advertising (such as situations vacant and motors) continues to represent around twothirds of its overall advertising expenditure (Exhibit 1 and Table 1).
Table 1: Regional press ad expenditure: /millions
Ad type | Expenditure (/millions) |
National display | 264.0 |
Local display... |