Clash of Clans: Clash from the past

Clash of Clans created three decades of nostalgic, era-specific games, releasing them within the Clash of Clans app, to create lifelong fans in the US by giving them a reason to stick around and lapsed players a reason to return.

Campaign details

Title: Clash from the PastBrand: Clash of ClansProduct: Clash of ClansIdea: Wieden+KennedyCountry: United States

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months or lessGlobalNon-specificOtherMiddle$4.5M budget

Why is this work relevant for Creative Effectiveness?

Gamers don't have the same affinity for mobile games as they do console games. Why? Because mobile games haven't been around as long. They lack the nostalgia that games like Mario and Zelda do. So we gave Clash fans the one thing they were missing – 30...

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