Claritin x Takasha Tik Tok Challenge

Allergy medicine Claritin is an original drug containing loratadine, which has the advantages of fast onset of action and high safety.

Case details

Brand: Clarityne

Brand owner: Bayer

Main agency: EssenceMediacom

Major agency holding group: WPP

Contributing agency: Leo

Launched in: Mainland China

Industry: Pharmaceuticals

Media channels:

Budget: 1-2 million

Case Summary

Under strict lockdown in 2022, people are more eager for outdoor life than ever before, especially "camping" has become a new favorite leisure activity. The allergy medicine "Claritin" hopes that consumers will not be afraid of various allergens outdoors, so it cooperates with the original design brand "Takasha" to launch the "Carry Blanket" for camping and picnics. Through the limited...

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