Up to 2007, Clairol’s Nice ‘n Easy hair colourant had been a category leader in the UK and Ireland. However, facing 2008 with no new product news, the usual way to promote the brand, a fresh approach was called for to update the image and to re-connect with younger consumers.
Clairol Nice 'n' Easy – Being a shade braver to break share records (BRONZE)
Client: Procter&GambleBrand: Clairol Nice 'n EasyCampaign: Being a shade braver to break share recordsCategory: FMCG
Nice 'n Easy had a successful year in 2007 following a brand...