Clairol Nice 'n' Easy – Being a shade braver to break share records (BRONZE)
Client: Procter&GambleBrand: Clairol Nice 'n EasyCampaign: Being a shade braver to break share recordsCategory: FMCG
Nice 'n Easy had a successful year in 2007 following a brand restage but we were facing 2008 with no new product news in a category that was largely driven by new product news and innovations. On top of this the brand was starting to suffer from a perception problem. Having been around for over 50 years, whilst trusted, it was also seen as...