Clairol Inc.: It's Nice 'N Easy campaign (1993-1998)

Susan Risland

From 1993 to 1998, a humorous advertising campaign starring the well-known television actress Julia Louis-Dreyfus helped Clairol's Nice 'n Easy brand of hair coloring regain its position as the leading product in its category.

Clairol Inc.: It's Nice 'N Easy campaign

Susan Risland

Overview

From 1993 to 1998, a humorous advertising campaign starring the well-known television actress Julia Louis-Dreyfus helped Clairol's Nice 'n Easy brand of hair coloring regain its position as the leading product in its category. Women responded positively to the comical persona and energy of Louis-Dreyfus, who was widely recognized because of the amusing character she portrayed on Seinfeld,one of the most popular television series of the decade. In the "It's Nice 'n Easy" campaign she encountered strangers in public places and took it upon herself to change their...

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