Clairol Inc.: "Is It True… Blondes Have More Fun?" campaign (1957-1969)

In the 1950s, the public sentiment was that nice girls did not color their hair, but Clairol Inc. hoped to change these perceptions through persuasive advertising.

Clairol Inc.: "Is It True… Blondes Have More Fun?" campaign

Mariko Fujinaka

Overview

In the 1950s, the public sentiment was that nice girls did not color their hair, but Clairol Inc. hoped to change these perceptions through persuasive...