City of Melbourne: Get to the City or Get FOMO

The City of Melbourne, a local government authority, created a series of initiatives and content to improve perceptions of Melbourne and encourage Melburnians to return to the city.

Campaign details

Brand: City of Melbourne Brand owner: City of Melbourne Entrant company: ZenithIdea creation: Leo Burnett Melbourne Market: Australia Sector: Government, social policy Media channels: Newspapers, Online display, Content marketing, Social media, Online video, Radio & audio, Outdoor, Out-of-home Budget: 1 - 3 million

Campaign video

Creative assets

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