City of Balen: Sobercoins

In Belgium, the City Council of Balen tackled problems caused by excessive pre-drinking with its Sobercoin initiative.

Campaign details

Title: SobercoinsBrand: City of BalenProduct: GovernmentIdea: Happiness, an FCB AllianceCountry: Belgium

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
Outdoor eventsOutdoor14/04/202231/12/2024450Belgium

Relevance for Creative Strategy

Sobercoins is the personification of how progressive thinking has led to a very unexpected and brave solution to the widespread issue of excessive pre-drinking amongst young people. With proven results and easy implementation in any market in the world. Yet another proof that sometimes crazy ideas turn out not to be...

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